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Audi The New World of Audi Dealership Program embraces the finest elements of Audi's universal and highly regarded brand image.
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Audi

New World of Audi Dealerships

Location:

North America, 100 locations

Owner / Developer:

Audi of North America

Collaborators:

Audi (Architectural Design)
Design Forum (Retail Architects)
Trammell Crow (Construction Management)

Description:

The New World of Audi Dealership Program embraces the finest elements of Audi's universal and highly regarded brand image. The dramatic prototype design, implemented across North America, employs an elegant yet simple European style using high-quality and well engineered materials in its construction. Complete with upscale "Quattro Cafés" and Audi "Collection" retail zones, these new dealerships reinforce Audi's focus on customer oriented service.

IC Scope:

All interior & exterior architectural lighting, showroom lighting, service and office lighting design for each location, procurement, strategic planning and logistics.

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