NBC
Experience Store Located at the entrance of the Rockerfeller Center, the international media conglomerate's themed retail showcase also serves as a rallying point for tours of the nearby NBC studios.
Discovery
Channel Flagships The museum-like surroundings provide diverse entertainment while empowering people of all ages to explore interactive displays and innovative products.
Niketown
Flagships The Niketown Flagship Stores deliver the definitive retail embodiment of Nike's sleek urban-ite, "cool sweat" brand identity.
Dickson
Cyber Express This futuristic cyber-mall is located within Hong Kong's busiest commuter train station, with a daily traffic flow of 2.2 million people.
Jaguar
of Tampa This new dealership was developed as a truly unique automotive retail concept, offering a sensory experience unrivaled within an environment of this nature.
M&M World
Orlando A major focus for the design of this space was to produce a heavily saturated and interactive brand experience to attract both locals and the obviously lucrative tourist market.
British
Airways
JFK Terminal 7 British Airways sought to translate their industry leading in-air customer service standards to a seamless "Ground Experience" that would alleviate the heightened anxiety levels commonly felt as travelers pass through the airport.

Brand Experiences

The form and function of retail settings has undergone a paradigm shift, placing exciting new demands on product merchandising and brand marketing. Retailers worldwide now create "experimental spaces" that attract consumer interest and engage the human senses.

A history of experience with some of the world's most respected brands has established Illuminating Concepts as a pioneer in Brand Experience Design. Our creative team consistently develops new technologies and award-winning innovations that transform retail environments and enhance the consumer experience. These unique settings not only increase dwell time, but also linger in the public's memory, compelling return visits and purchases.

Diverse treatments such as controlled architectural lighting and retail lighting, video production, audio, and special FX all play an important role in distinguishing merchandise, animating spaces, and conveying a fresh and unique ambience. IC utilizes these "sensory cues" as motivational tools, providing retail clients with choreographed environments that captivate, educate and excite the consumer.