NBC
Experience Store Located at the entrance of the Rockerfeller Center, the international media conglomerate's themed retail showcase also serves as a rallying point for tours of the nearby NBC studios.
Discovery
Channel Flagships The museum-like surroundings provide diverse entertainment while empowering people of all ages to explore interactive displays and innovative products.
Niketown
Flagships The Niketown Flagship Stores deliver the definitive retail embodiment of Nike's sleek urban-ite, "cool sweat" brand identity.
Dickson
Cyber Express This futuristic cyber-mall is located within Hong Kong's busiest commuter train station, with a daily traffic flow of 2.2 million people.
Jaguar
of Tampa This new dealership was developed as a truly unique automotive retail concept, offering a sensory experience unrivaled within an environment of this nature.
M&M World
Orlando A major focus for the design of this space was to produce a heavily saturated and interactive brand experience to attract both locals and the obviously lucrative tourist market.
British
Airways
JFK Terminal 7 British Airways sought to translate their industry leading in-air customer service standards to a seamless "Ground Experience" that would alleviate the heightened anxiety levels commonly felt as travelers pass through the airport.

M&M World

Orlando

Location:

Florida Mall - Orlando, FL

Owner / Developer:

Ethel M Chocolates

Collaborators:

Chute Gerdeman (Retail Design)
Brian Dixon (Owner's Representative)
Electrosonic (Media Implementation)

Description:

This 17,000-sq.-ft., single level space is the second opening of an M&M's World concept in the United States. The first prototype opened in 1997 in Las Vegas and has been successful, but the Mars Inc. Retail Group sought a new, fresh design concept for its iconic candy brand. A major focus for the design of this space was to produce a heavily saturated and interactive brand experience to attract both locals and the obviously lucrative tourist market.

IC Scope:

All architectural lighting, theatrical lighting & retail lighting design and implementation, project management - creative programming, procurement and logistics.

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