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Experience Store Located at the entrance of the Rockerfeller Center, the international media conglomerate's themed retail showcase also serves as a rallying point for tours of the nearby NBC studios.
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NBC

Experience Store

Location:

Rockefeller Center, New York City

Owner / Developer:

General Electric Company

Collaborators:

JGA, Inc. (Retail Architect)
Production Design Group (Theme Designer)
Janson Design Group (Architects)

Description:

Located at the entrance of the Rockerfeller Center, the international media conglomerate's themed retail showcase also serves as a rallying point for tours of the nearby NBC studios. The exciting 3-dimensional space is designed to raise visitor awareness of NBC’s technologically advanced global reach and rich multimedia heritage.

IC Scope:

Experience design, lighting & media design and integration, project management, procurement, logistics and strategic planning.

Awards:

IIDA - Paul Waterbury Award

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