Located at the entrance of the Rockerfeller Center, the international media conglomerate's themed retail showcase also serves as a rallying point for tours of the nearby NBC studios.
The museum-like surroundings provide diverse entertainment while empowering people of all ages to explore interactive displays and innovative products.
The Niketown Flagship Stores deliver the definitive retail embodiment of Nike's sleek urban-ite, "cool sweat" brand identity.
This futuristic cyber-mall is located within Hong Kong's busiest commuter train station, with a daily traffic flow of 2.2 million people.
This new dealership was developed as a truly unique automotive retail concept, offering a sensory experience unrivaled within an environment of this nature.
A major focus for the design of this space was to produce a heavily saturated and interactive brand experience to attract both locals and the obviously lucrative tourist market.
British Airways sought to translate their industry leading in-air customer service standards to a seamless "Ground Experience" that would alleviate the heightened anxiety levels commonly felt as travelers pass through the airport.
Worldwide
Nike, Inc.
Nike Retail Design (Design Architects)
Nike Image Design (Branding)
Boora (Architects of Record)
Michael LeClere (Design Architect - NY location)
The Niketown Flagship Stores deliver the definitive retail embodiment of Nike's sleek urban-ite, “cool sweat” brand identity. The spacious interiors are sparsely merchandised to showcase the detailed architectural finishes and multimedia elements that tell of the history and technological innovations of Nike.
Architectural lighting, retail lighting, special feature lighting design and implementation, procurement and logistics.


