Diesel

Diesel Retail Stores


Location: 

Nationwide


Owner / Developer: 

Diesel


Collaborators: 

Diesel (In-house Design & Construction teams)
JGA Inc. (Retail Designers)


Description: 

Diesel's international success in recent years as a cutting-edge fashion retailer has required them to establish a greater presence throughout the United States. The prototype's clever combination of kitsch 70's design elements with complimentary merchandising and branding techniques appeals to quality conscious urban trend-setters.


IC Scope: 

Retail lighting design roll-out per location, procurement and logistics.

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