American
Museum
of Natural History The Museum desired to dramatize the retail displays and differentiate the prehistoric atmosphere of the Museum Shop from the galactic atmosphere of the Planetarium Shop.
Universal
Islands of Adventure Each island features multiple themed retail stores, providing visitors with the opportunity to take home souvenirs and mementos of their favorite characters.
Warner Bros.
Studio Store IC played a major role in conceptualizing the cinematic treatment of 130 studio stores and 12 flagship stores spanning the globe.
Diesel The prototype's clever combination of kitsch 70's design elements with complimentary merchandising and branding techniques appeals to quality conscious urban trend-setters.
Hershey's Located in the centre of Chicago's shopping district, Hershey's high-energy attraction engages visitors within a retail experience that showcases the brand's unique presence in American culture.
Ferrari Positioned at the front entrance of Steve Wynn's magnificent Las Vegas resort, this ultimate Ferrari experience quickly became one of the property's greatest attractions.
Godiva Godiva requested a unique and experiential approach for a store prototype that could be implemented across North America.

Universal

Islands of Adventure

Location:

Orlando, Florida

Owner / Developer:

MCA Universal Project

Collaborators:

Fitch (Architectural Design)
Steven Frank (Custom Fabrication)
AAD (Construction Documents)

Description:

Universal's first non-studio theme park consists of six separately themed islands: Port of Entry, Toon Lagoon, The Lost Continent, Jurassic Park, Super Hero, and Dr. Seuss. Each island features multiple themed retail stores, providing visitors with the opportunity to take home souvenirs and mementos of their favorite characters.

IC Scope:

Themed retail lighting and architectural lighting design for each of the 26 store locations, procurement, logistics, strategic planning.

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